Pronunciation Guide: Leif (Lāy-f (rhymes with safe) // Babin (Ba-bĭn)

Title: Former U.S. Navy SEAL officer, co-author of #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and co-founder of Echelon Front, where he serves as President/Chief Operating Officer, leadership instructor, speaker, and strategic advisor

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Leif Babin is a former Navy SEAL officer who deployed three times to Iraq earning a Silver Star, two Bronze Stars and a Purple Heart. He served as a SEAL platoon commander in the Battle of Ramadi in 2006. Upon return, Leif built and ran leadership training for the next generation of SEAL leaders. He left active duty in 2011 and, alongside Jocko Willink, launched a leadership consulting company, Echelon Front, to teach others how to build, train and lead high-performance, winning teams. He is the co-author of two New York Times bestselling books, Extreme Ownership and The Dichotomy of Leadership.

Instructor A/V Needs:

Audio Needs
Lapel Microphone

Visual Needs
Screen & Projector
***If the screen will be different than the standard 16:9 aspect ratio, please advise.

Stage Setup
Open stage preferred, room to walk around, podium is fine but not necessary

PowerPoint presentation will be provided by speaker will be available on instructor laptop computer as well as a USB flash drive for use on event computer as needed.
*Please note that we do not share PowerPoint Slides prior to the event for proprietary reasons.

Computer Interface
VGA or HDMI cable preferred along with MAC adapter if using instructor laptop

Power Outlet
Access to power outlet for computer charging

Standard Dress Code

Business Tactical (Echelon Front Polo and Slacks) *Please notify us if your event requires a different dress code (i.e. Suit Jacket and Tie etc).

Standard Dress Code:

Business Tactical (Echelon Front Polo and Slacks)
*Please notify us if your event requires a different dress code (i.e. Suit Jacket and Tie etc).


Extreme Ownership: Leadership is the most important thing on the battlefield
Battle-tested concepts of combat leadership that directly correlate to all leadership situations on and off the battlefield. We don’t teach theory learned in a classroom. We teach tried, tested, and proven combat leadership principles and strategies learned on the front lines of the war on terror.
Discipline Equals Freedom: The Dichotomy of Leadership
The key to effective leadership is balance. Leaders will constantly be faced with opposing forces that must be balanced in order to succeed. We discuss how to identify and constantly make adjustments to those opposing forces to lead every member of your team effectively.
The Laws of Combat: Dominate Your Battlefield, Lead and Win
The laws of combat were learned on the battlefield of Ramadi, but they apply everywhere. Whether in business, personal, or life implementing the four laws of combat are required to succeed. Cover and Move, Simple, Prioritize and Execute, and Decentralized Command: these are the laws that lead to winning.
Observe, Orient, Decide and Act: The OODA Loop for analytical decision making
Developed and implemented by fighter pilots from TOPGUN to combat, the decision-making process is critical to success in any competition. We explore the analytical tools used to assess the world around us and make rapid decisions. The OODA loop and Extreme Ownership are connected and ensure you stay ahead of the competition, and win.
Combat Leadership: Build High Performance, Winning Teams
Although combat is different from any other environment in the world, the traits and qualities needed to succeed are exactly the same. The presentation will focus on leading in dynamic situations. Simple and direct, yet simultaneously strategic and diplomatic, these leadership concepts are designed to get your team executing at the highest level possible. Take advantage and implement the lessons learned from the harshest teacher: war.
Safety & Risk Mitigation: Default Aggressive
At Echelon Front, we preach a Default Aggressive mindset. But being aggressive while solving safety and risk issues requires a solid foundation and understanding of why we do what we do. We discuss the benefit to establishing Standard Operating Procedures (SOPs) for all of your team. Then we teach how to take aggressive actions to mitigate risk and fix problems before they do damage.
Mission Planning: How the military planning model applies to business
Designed to create alignment across your entire industry, the planning process is critical to create understanding, buy-in, and commitment to mission accomplishment. We teach the military’s approach to mission planning, then conduct training that shows how it applies directly to you and your team. We culminate with exercises specific to your needs and establish the process and path toward setting a vision and accomplishing your mission.


For information about programs:

Jamie Cochran

Director of Operations

For merchandise, travel logistics and invoicing:

Jenn Tarantino

OPS Manager

For merchandise, travel logistics and invoicing:

Lynn Ortega

Business Manager


Leif Babin

President/ COO/Co-Founder of Echelon Front

Dave Berke:

“Dave was “hands down” the best speaker we have ever had.”

Dave Berke:

“We spent the day with Dave during our global leadership summit. Dave was incredible. In a few hours he inspired our team and communicated simple, no non-sense methods that we have used to collaborate, lead and win. Extreme Ownership has become a cornerstone of our leadership philosophy at TaskUs.”

Dave Berke:

“I can honestly say that while this was the most expensive engagement I have been involved in for leadership development, it was absolutely the best value.”

Dave Berke:

“Our team greatly appreciated Dave’s message. We continue to utilize his analogy of the green, yellow and red zones we speaking on the topic of the importance of doing “Business Technology Reviews” with our customers.”



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