What is Extreme Ownership?
“At this juncture we’ve had the opportunity to teach these principles to thousands and thousands and thousands of people in leadership positions, and what we’ve seen over and over and over again is those leaders taking these principles, applying them inside their organization, and vastly improving the productivity, the efficiency, the effectiveness of their team and of their organization. These principles work. It’s been proven over and over again. So if you want to improve your team, if you want to improve your business, if you want to improve your station in life, take these principles and apply them in your world and you will see improvement.”
- Jocko Willink

The #1 New York Times bestSeller
Lead. Win.Extreme Ownership
By Jocko Willink and Leif BabinAbout The Book
Their StoryIn Extreme Ownership, Jocko Willink and Leif Babin share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life. With riveting first-hand accounts of making high-pressure decisions as Navy SEAL battlefield leaders, this book is equally gripping for leaders who seek to dominate other arenas. Jocko and Leif served together in SEAL Task Unit Bruiser, the most highly decorated Special Operations unit from the war in Iraq.
Their efforts contributed to the historic triumph for U.S. forces in Ramadi. Through those difficult months of sustained combat, Jocko, Leif and their SEAL brothers learned that leadership–at every level–is the most important thing on the battlefield. They started Echelon Front to teach these same leadership principles to companies across industries throughout the business world that want to build their own high-performance, winning teams.




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We also test your understanding at the end of each chapter through a learning check. Extreme Ownership 100, our first 12 Foundation Courses, provides the tools to guide your actions in practical, everyday implementation, to be a successful leader.
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