Home 9 The Rundown

Best Business Newsletter In Leadership

Echelon Front is launching a newsletter to sort through the vast amount of leadership content, prioritize what is most valuable, and provide that content to you in a simple, clear and concise format. The newsletter, to be released twice a month, will be called the Extreme Ownership Rundown.   

 In the military, the term “Commander’s Intent” explains the why behind a combat operation. When the frontline troops executing a mission understand the Commander’s Intent, this enables Decentralized Command so that everyone on the team can lead to achieve the leader’s strategic purpose, the over-arching goal and desired end state.  The result is a highly efficient, highly effective team of leaders at every level who can make adjustments, solve problems, capitalize on opportunities, and aggressively execute to win.  

 At Echelon Front, we know that leadership is the solution to every problem. But we recognize that there is a daunting amount of leadership content and material generated each week through virtual training sessions, in-person leadership events, and podcasts. Our Commander’s Intent for the Extreme Ownership Rundown is to provide you just the highlights in simple, clear and concise form so that—despite your busy schedule—you can learn the skills necessary to solve your problems through leadership.  

Extreme Ownership Rundown Commander’s Intent:

  • Purpose: Provide the reader with the most valuable leadership lessons in a small number of simple, clear, concise articles and videos for easy access.
  • Goal: Empower the reader with the knowledge of how to apply the right leadership skills in the most effective manner to their specific leadership challenges in order to get those problems solved.
  • End State: Create leaders who are constantly learning, growing and working to better themselves and everyone around them.

If this is something that you would be interested in receiving twice a month, please register below and STANDBY TO GET SOME.


The Power of Relationships

Relationships are integral to your success and the success of any team in any arena. When you recognize that relationships are paramount, you will prioritize building strong relationships with everyone around you to be victorious.

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We want to be able to influence others. Whether at work, home or in our community, we often think we know best and want others to GO WITH OUR PLAN.

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To gain respect from others, we have to earn it. Through performance, hard work, and demonstrated success, respect is earned from those around us.

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Like a half-duplex radio, you cannot receive transmissions from anyone else whenever you are in transmit mode. You can’t hear what anyone else is saying as long as you are speaking. You can’t listen to them.

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Watch Your Language

When you express “we” in the negative, the person or persons to whom you are speaking are likely to think: “You mean me.” It sounds like you are casting blame on them. Even if that wasn’t your intention, it is often interpreted that way. So be careful in the language that you use.

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Tendency to Blame Others

As human beings, we all tend to blame others. Something in our nature drives our immediate default response to blame anyone or anything other than ourselves. The level of frustration or stress we are under only exacerbates this tendency.

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The Highest Form of Extreme Ownership  

An effective leader knows they can’t blame an inexperienced team member who is working on a critical part of a project. They will make the extra effort to train that team member, check in with them frequently, and make sure that they are on track to be successful. These actions prevent critical errors before they even happen.

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If you’re ineffective, you need to take ownership of the problem and figure out an effective solution. If you’re effective, you should still carefully analyze where you can create efficiencies and become even more effective.

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Subscribe to our newsletter.  2x a month you will receive simple, clear, and concise leadership content to keep you on the path to victory.


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