The High Ground Principle

By: Jocko Willink,

In this video, Jocko Willink discusses the concept of “high ground” and how it applies to the business world and life in general. He explains that being on the high ground means having a detached and elevated perspective, allowing for better decision-making and avoiding emotional and ego-driven reactions. Jocko emphasizes the importance of not giving up the high ground, as it provides a clear advantage and losing it can be detrimental. He suggests that certain principles should be non-negotiable and that maintaining ethical high ground is crucial. Jocko also uses the analogy of land navigation to illustrate the idea of staying on the high ground and avoiding unnecessary setbacks. He concludes by sharing his personal experience of prioritizing the high ground in his interactions with his bosses.

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