JAMIE COCHRAN

CHIEF OPERATING OFFICER

JAMIE COCHRAN

Chief Operating Officer

Jamie Cochran joined Leif Babin and Jocko Willink as the first employee at Echelon Front in 2014. She quickly expanded her initial role as Director of Operations and was named Chief Operating Officer in early 2021. As a speaker and Leadership Instructor, she makes the connection between the combat leadership principles of Extreme Ownership and how she implements them in her life as a business leader, woman, mother of three, and wife of a former Navy SEAL.

Training Resources

Events

"Jamie, thank you so much for your fantastic delivery on the leadership principles last week. Her approach was a good refresher on the content we received earlier from Jocko and Dave and a fantastic introduction for our emerging leader new attendees. We received a great deal of positive feedback on the sessions and a desire to carry them further forward. A ringing endorsement!"

- Tech Company

"Jamie Cochran was fantastic as our keynote speaker. She was able to connect with our "Own It" theme by talking about the Laws of Combat but also interjecting some personal stories. Our team really enjoyed this portion of our meeting."

"This was the second time we had commissioned Jamie to speak to one of our leadership groups. Both times, she was right on target with her messaging, and impressed with her delivery. The team loved her presentation. I have a feeling that this will not be the last time we will ask her to be a speaker at an event or conference of ours."

- Vice President of Hospitality Company

Insights by JAMIE COCHRAN

Relationships Are Paramount: The Leadership Capital You Might Be Overestimating

By Jamie Cochran

Leadership

Relationships are paramount. In fact, they sit at the center of everything we do as leaders. No amount of strategy, experience, or authority can make up for a lack of genuine connection with the people you’re trying to lead. Without strong relationships, our words lack weight, our direction lacks clarity,

Am I The Problem In My Family?

By Jamie Cochran

Leadership

I’m going to share something I realized nearly eight years ago. Because it still holds true today: The biggest problem in my family… is me. Not my kids.Not my husband.Not our busy schedule, the stress, or the stage of life we’re in.It’s me. But this isn’t about guilt, shame, or

What to say in a performance review as a manager or leader

By Jamie Cochran

Leadership

Performance management is often misunderstood. For many, it brings to mind HR systems, annual reviews, and tracking goals on a spreadsheet. But real performance isn’t managed through check-ins and forms—it’s driven by standards and, more importantly, by ownership. At Echelon Front, we approach performance through the lens of Extreme Ownership—the

Why You Aren’t Getting Promoted

By Jamie Cochran

Leadership

It’s a question I hear often: “Why am I not getting promoted?” But the better question to ask is: “What am I doing to earn it?” Promotions don’t come because of tenure. They don’t come because you show up every day and do what’s asked of you. They come when

How To Become More Self-Aware

By Jamie Cochran

Leadership

The Power of Self-Awareness in the Workplace At Echelon Front, we talk a lot about leadership, but one of the most underrated skills—both for leading and for career growth—is self-awareness. It’s the ability to recognize how you show up, how others experience you, and where your blind spots are. The

Leadership Principles for Women: It’s Different, But It’s the Same

By Jamie Cochran

Leadership

It’s the Same, but It’s Different When it comes to leadership, Extreme Ownership stands out as a game-changer. It’s all about taking full responsibility for your actions and outcomes—no excuses, no blaming others. And when you pair it with the Laws of Combat, it becomes a practical guide for tackling

Creating Buy-In Within Teams

By Jamie Cochran

Relationships

Getting buy-in from your team is critical if you want to successfully roll out any new initiative—whether it’s a minor tweak in how things are done or a major organizational shift. It’s not just about telling people what’s changing; it’s about connecting with them in a way that makes them

Detaching from Emotions, Ego, and Perspective: Your Superpower for Better Decision-Making

By Jamie Cochran

Relationships

In today’s fast-paced world, emotions often dictate our responses, leading us to react impulsively. And we DO NOT make good decisions when we are emotional. As leaders, it’s critical that we harness the power of detachment—transforming it into our superpower. At Echelon Front, we teach tactics to help leaders detach

Parenting Goals – Instilling Children’s Responsibilities

By Jamie Cochran

Leadership

As parents, we strive to equip our children with the tools necessary to navigate life’s challenges and thrive in a complex world. Among the myriad of lessons we impart, fostering the mindset of Extreme Ownership stands as the ultimate GIFT. This mindset isn’t solely reserved for the corporate world; it’s

What is Giving and Receiving Critical Feedback – The Challenge

By Jamie Cochran

Leadership

In our journey of self-improvement, both personally and professionally, there exists an invaluable yet often underappreciated asset: critical feedback. Feedback provides us with essential insights into our actions, behaviors, and performance. Acknowledging and effectively giving and receiving feedback can be a transformative process, guiding us toward growth and success. Here’s

Micromanagement in the Workplace: Embracing Extreme Ownership

By Jamie Cochran

Leadership

What is Micromanagement in the Workplace In the world of leadership, there exists a tricky balance between guidance and autonomy, a balance that when tipped too far in either direction can yield adverse consequences. Micromanagement is the bane of productivity and creativity in the workplace, it often stems from a

How to develop confidence: Expand your comfort zone

By Jamie Cochran

Women's Assembly

Wondering how to develop confidence? The simple answer: expand your comfort zone, but that’s easier said than done. Learn how to develop self confidence here.

Jocko Podcast 388: Lessons That Go Beyond The Battlefield. With Jamie Cochran, Echelon Front COO

Jamie Cochran joined Leif Babin and Jocko Willink as the first employee at Echelon Front in 2014. She quickly expanded her initial role as Director of Operations and was named Chief Operating Officer in early 2021. After earning her degree in Business Marketing and Communications, Jamie served in leadership positions in several organizations to include Glacier Bay, a boutique hedge fund as the Client Relations Director; San Diego State University as a Programs Director; and Tiffany & Company as a Visual Creative Director. Here at Echelon Front, she leads a diverse team that oversees all business operations and events. Her team also coordinates Echelon Front engagements across the globe, ensuring a world-class client experience. Jamie embraces the mindset of Extreme Ownership and implements it across all aspects of her business and life. As a speaker and Leadership Instructor, she makes the connection between the combat leadership principles of Extreme Ownership and how she implements them in her life as a business leader, woman, mother of three, and wife of a former Navy SEAL.

Women's Assembly with Jamie Cochran & special guest Leif Babin

Synopsis: The Power of Extreme Ownership, Especially On The Home Front

One of the most challenging relationships to implement Extreme Ownership can be with family or friends. Even though the core concepts of Extreme Ownership are simple, they are not easy, especially with those we're closest to.

Relationships with spouses, siblings, parents, or children make it difficult to detach. When we're frustrated with intimate relationships, detaching becomes more critical. When they don't react as we think they should, that's when Extreme Ownership shows its power. These individuals are most important to us. Shouldn't we use all the skills at our disposal?

Once we detach, we can take a long-term strategic view. What's the mission/goal? We can't change the other person, but we can change our approach to the situation.

By detaching, taking ownership, and taking a long-term, strategic view of our relationship, we create new opportunities to grow and develop. Our relationships will begin to improve, and we can continue on the path.