Articles Written By Jocko Willink

In this new video, Jocko Willink and Leif Babin, the authors of the NY Times #1 Bestseller, “Extreme Ownership: How U.S. Navy SEALs Lead and Win”, teach you how to get anyone to take “Extreme Ownership.” with two simple rules.
In this video, Jocko Willink and Leif Babin discuss the importance of discipline over motivation. They explain that motivation is not reliable and can easily be defeated by external factors. They use examples from SEAL training to illustrate how discipline is necessary to push through difficult situations. They emphasize that
In this video, Jocko Willink discusses the concept of “high ground” and how it applies to the business world and life in general. He explains that being on the high ground means having a detached and elevated perspective, allowing for better decision-making and avoiding emotional and ego-driven reactions. Jocko emphasizes
In this video, Jocko and Dave discuss the reputation of being a “hammer” in a leadership position. They explain that being seen as the hammer, someone who is aggressive and always uses force to solve problems, is not desirable. They emphasize the importance of being detached and making decisions in
Former Navy SEAL and Extreme Ownership co-author Jocko Willink and TOPGUN and Echelon Front Instructor Dave Berke explain how to fix company culture.
Most underperformers don’t need to be fired; they need to be led. In this course, you will learn about the escalation of counseling that helps you understand when someone needs to be mentored versus when it is time to fire someone. The dichotomy here is learning to balance caring about your people and helping people improve while not allowing them to negatively affect the team.
The first Law of Combat is Cover and Move. At its core, Cover and Move means teamwork. Individuals and teams must mutually support one another, working together in order to accomplish the mission. But how do you get individuals and teams to most effectively work together? The answer, that I’ve seen tested and proven in combat, business or in any other arena in life, is to build relationships.