To solve your problems, you need to lead.

To solve your problems,
you need to lead.

“Our ability to thrive depends on our ability to lead ourselves and others while in constantly changing circumstances. Berke shows us how to do that by conquering our ego, harnessing our deepest resources, and letting the natural leader inside us emerge.”
Andrew D. Huberman
Neuroscientist & host of Huberman Lab PODCAST
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"Raw, heart pounding, and incredibly authentic, The Need to Lead takes you from the cockpit to the foxhole, from the boardroom to the living room and teaches you leadership lessons that only a guy like Dave Berke could teachThis book will change the way you think about leadership, and it will make you a better leader in the C-Suite and a better person in life."
Admiral William H. McRaven
U.S. Navy (Retired) 

What is Extreme Ownership?

“At this juncture we’ve had the opportunity to teach these principles to thousands and thousands and thousands of people in leadership positions, and what we’ve seen over and over and over again is those leaders taking these principles, applying them inside their organization, and vastly improving the productivity, the efficiency, the effectiveness of their team and of their organization. These principles work. It’s been proven over and over again. So if you want to improve your team, if you want to improve your business, if you want to improve your station in life, take these principles and apply them in your world and you will see improvement.”

- Jocko Willink

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THE NEED TO LEAD

A TOPGUN Instructor's Lessons on How Leadership Solves Every Challenge
The Need to Lead invokes the classic Top Gun movie quote. It is also an undeniable truth that author Dave Berke experienced as a Marine Corps officer, fighter pilot, TOPGUN instructor, ground combat leader, husband, and father. This book, based on his experiences and teachings, helps readers be better leaders and understand that leadership is a universal requirement for success, no matter the environment.

Lock in your copy

The Need to Lead is coming October 2025

Step 2: Get Your Bonus Items

Buy the book from your favorite bookseller, then come back to The Extreme Ownership Academy to receive the following bonuses:
  • THE DEBRIEF TEMPLATE

    Download our free Debrief Template and learn how to use this concept from the book to stop the cycle of repetitive mistakes that cost you time, money, and stagnation. Use the Debrief Template to effectively give feedback and celebrate your wins while catching common errors and preventing them from occurring again.

  • THE LEADERSHIP ASSESSMENT

    Leadership requires an honest, realistic self-assessment. Protecting your ego and avoiding the truth will prevent you from making lasting changes. Take the Leadership Assessment now and see how you are doing as a leader.

  • COMPANION READING GUIDE / PACING GUIDE FOR TEAMS & INDIVIDUALS

    This 88-page, large-format workbook arms you with the essential insights, direction, and tools to help you take your knowledge and understanding of Extreme Ownership to a new level, empowering you to win at work, at home, and in life.

Meet the Real TOPGUN

The Third Book in the Extreme Ownership Trilogy

“Dave Berke didn’t just learn leadership — he lived it. As a Marine fighter pilot and TOPGUN instructor, he mastered it in high-stakes, high-pressure environments where failure was not an option. Now, as a key leader at Echelon Front and an author of “The Need to Lead”, Dave brings those hard-earned lessons to leaders everywhere.”
- Jocko Willink

Extreme Ownership: How Navy Seals Lead and Win Book Cover
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KEY TAKEAWAYS

  •  Do not relinquish control or wait to take ownership - lead in order to solve problems. 

  •  Subordinate your ego and stop complacency. Stay humble.

  • Detach from your ego, emotions, and perspective to decide and act.

  • Do not expect perfection but strive to make constant improvements and corrections of errors.

  • Listen more than you speak. Accept change before you are forced to accept defeat.

  • Put the team first, passing credit back to them at every turn. 

  • Legacy depends on leadership, not your knowledge or contributions. 

and much more.

What You’ll Learn

Your success isn't determined by your talent– but by your leadership.   

Whether you dream of elevating your career, founding a company, or raising a family, you might think you know what it takes. Dave Berke assumed the same when he first saw Top Gun and set his sights on becoming a Marine fighter pilot.  

He didn’t just achieve that goal—he went beyond it. Berke became one of the few pilots to fly the F-16, F-18, F-22, and F-35. He served as the lead instructor at TOPGUN, commanded the first operational F-35 squadron, and led troops on the ground in the Battle of Ramadi. But this success did not come from his flying abilities, but his leadership skills.   

The Need to Lead is more than a nod to a classic Top Gun quote. It is the undeniable truth that author Dave Berke experienced as a Marine Corps officer, fighter pilot, TOPGUN instructor, ground combat leader, husband, and father. No matter the environment, leadership is a universal requirement for success, no matter the environment. The Need to Lead breaks down the mindsets and behaviors required to lead at the highest level and distills Berke’s hard-earned lessons into a practical, actionable skillset.  

Every person needs to lead in order to succeed, and this book shows you how. By adopting the right leadership mindsets and behaviors, we gain the capacity to solve problems, support the people around us, and amend our mistakes. And the only way we develop these necessary skills is by embracing the lessons imparted to Berke from each humbling moment in the cockpit, battlefield, and beyond.  

As the third book in the Extreme Ownership trilogy, Dave Berke builds on the principles Jocko Willink and Leif Babin taught in their first two leadership best-sellers. He has mastered leadership in high-stakes and high-pressure environments, where failure is not an option. Now, as a key leader at Echelon Front and an author of “The Need to Lead”, Dave brings those hard-earned lessons to leaders everywhere.  

What People Are Saying

"Raw, heart pounding, and incredibly authentic, The Need to Lead takes you from the cockpit to the foxhole, from the boardroom to the living room and teaches you leadership lessons that only a guy like Dave Berke could teachThis book will change the way you think about leadership, and it will make you a better leader in the C-Suite and a better person in life."

Admiral William H. McRaven
U.S. Navy (Retired) 

“Our ability to thrive depends on our ability to lead ourselves and others while in constantly changing circumstances. Berke shows us how to do that by conquering our ego, harnessing our deepest resources, and letting the natural leader inside us emerge.”

Andrew D. Huberman
host of Huberman Lab PODCAST and neuroscientist

“Dave Berke's The Need to Lead takes you inside the cockpit and down into the dirt, blending the high-speed world of aerial dogfights with the gritty realities of leading troops in ground combatDrawing from his experiences as a Marine Corps fighter pilot and as an ANGLICO Team leader in Ramadi, Iraq, Berke blends stories from the front lines with hard-earned lessons learned under extreme pressure and then translates those lessons into actionable and practical counsel that extends far beyond the battlefield. Whether you’re flying at Mach speeds, leading a team from the boardroom, or navigating the complexities of life, Berke demonstrates that true leadership demands decisiveness, adaptability, and humility. For a leadership guide forged in the crucible of combat, look no further than The Need to Lead.”

JACK CARr
AUTHOR AND FORMER NAVY SEAL

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Meet the Real TOPGUN

ABOUT THE AUTHOR

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DAVE BERKE

CHIEF DEVELOPMENT OFFICER

Dave Berke is a retired US Marine Corps Officer, TOPGUN Instructor, and now a leadership instructor and speaker with Echelon Front, where he serves as Chief Development Officer. As a F/A-18 pilot, he deployed twice from the USS John C Stennis in support of combat operations in Iraq and Afghanistan. He spent three years as an Instructor Pilot at TOPGUN where he served as the Training Officer, the senior staff pilot responsible for the conduct of the TOPGUN course. 

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About The Book

Their Story

In Extreme Ownership, Jocko Willink and Leif Babin share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life. With riveting first-hand accounts of making high-pressure decisions as Navy SEAL battlefield leaders, this book is equally gripping for leaders who seek to dominate other arenas. Jocko and Leif served together in SEAL Task Unit Bruiser, the most highly decorated Special Operations unit from the war in Iraq.

Their efforts contributed to the historic triumph for U.S. forces in Ramadi. Through those difficult months of sustained combat, Jocko, Leif and their SEAL brothers learned that leadership–at every level–is the most important thing on the battlefield. They started Echelon Front to teach these same leadership principles to companies across industries throughout the business world that want to build their own high-performance, winning teams.

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PRE-ORDER YOUR COPY OF THE NEED TO LEAD

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Extreme Ownership

By Jocko Willink and Leif Babin
This book explains the SEAL leadership concepts crucial to accomplishing the most difficult missions in combat and how to apply them to any group, team, or organization. It provides the reader with Jocko and Leif’s formula for success: the mindset and guiding principles that enable SEAL combat units to achieve extraordinary results. It demonstrates how to apply these directly to business and life to likewise achieve victory.
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On-Demand Leadership Training

Extreme Ownership Academy

Going far beyond the concepts in Jocko Willink and Leif Babin’s #1 New York Times bestselling book, Extreme Ownership: How U.S. Navy SEALs Lead and Win, Extreme Ownership Academy progressively elevates your effectiveness as a leader by diving deeper into the principles for greater insight and understanding. Through role play demonstrations of the right and wrong application of these principles and how they apply directly to business or any leadership situation, you will better understand how to implement them in your world.

We also test your understanding at the end of each chapter through a learning check. Extreme Ownership 100, our first 12 Foundation Courses, provides the tools to guide your actions in practical, everyday implementation, to be a successful leader.

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