Jocko Willink

Co-Founder & CEO

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Jocko Willink

Co-founder & CEO

Jocko Willink is a retired U.S. Navy SEAL officer, best-selling co-author of Extreme Ownership and The Dichotomy of Leadership, leadership instructor and co-founder of Echelon Front. Jocko spent 20 years in the SEAL Teams, during which he learned critical leadership lessons under fire as commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi. Task Unit Bruiser later became the most highly decorated Special Operations Unit of the Iraq War. Jocko returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams where he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders. Jocko is the recipient of the Silver Star, the Bronze Star, and numerous other personal and unit awards. Jocko now teaches the leadership principles he learned on the battlefield to help others lead and win at Echelon Front. Jocko is also host of the top-rated Jocko Podcast, and author of the Discipline Equals Freedom Field Manual, a New York Times Bestseller, and the best selling Way of the Warrior Kid children’s book series.


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"I am not even sure what my expectations were, but Jocko took it to another level! He was such a down to earth, genuine person, taking the time to talk to every person there and spend time with our injured Veterans. Then, when he got on stage, he took it to 11! Every person in there was blown away! THANK YOU!"

- Sphere 1 Director of Marketing & Events

"I did not know for sure how my group would respond to Jocko. Everyone loved him, and everyone's feedback was how exceptional he is. Jocko connected extremely well with everyone on my team, from the fresh start laborers to the President."

- Pipeline and Facility Construction Company

"I didn't know who Jocko was, what he represented, or how much it would impact me when we met. I was just the sound guy for the MGE event. You not only helped me figure out a problem I had with the sound, but you were simply about getting it right for the event. Thank you. You changed a life today. Leading is more than doing the job."
"The message delivered from Jocko was life-changing due to the grateful heart of being able to receive a message like his from him exceeded my expectations. Jocko's message was very articulating with clear examples of what it really means and how to execute the key principles."

- Renenwable Energy Company

    Insights by Jocko Willink

    In this new video, Jocko Willink and Leif Babin, the authors of the NY Times #1 Bestseller, “Extreme Ownership: How U.S. Navy SEALs Lead and Win”, teach you how to get anyone to take “Extreme Ownership.” with two simple rules.
    Former Navy SEAL and Extreme Ownership co-author Jocko Willink and TOPGUN and Echelon Front Instructor Dave Berke explain how to fix company culture.
    The first Law of Combat is Cover and Move. At its core, Cover and Move means teamwork. Individuals and teams must mutually support one another, working together in order to accomplish the mission. But how do you get individuals and teams to most effectively work together? The answer, that I’ve seen tested and proven in combat, business or in any other arena in life, is to build relationships.

    The Story of Jocko Willink - Full Documentary

    How does Jocko Willink define success and life?

    Extreme Ownership | Jocko Willink | TEDxUniversityofNevada

    War is hell, but war is also a brutal teacher. War teaches you about brotherhood, honor, humility, and leadership. In this riveting talk, Jocko Willink explains from personal experience how war teaches you the most when things go wrong. Jocko asserts that when a team takes ownership of its problems, the problems get solved.

    These Simple Navy SEAL Principles Work For Everyone | Jocko Willink | Leif Babin

    In this new video, Jocko Willink and Leif Babin, the authors of the NY Times #1 Bestseller, "Extreme Ownership: How U.S. Navy SEALs Lead and Win", explain how to take charge and change all aspects of your life.