leif babin

Co-Founder & president

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Leif Babin

Co-author of "Extreme Ownership: How U.S. Navy SEALs Lead and Win"

Leif Babin is a former U.S. Navy SEAL officer, co-author of #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, & Co-founder of Echelon Front, where he serves as President,  leadership instructor, speaker, and strategic advisor.

A graduate of the U.S. Naval Academy, Leif served thirteen years in the Navy, including nine in the SEAL Teams. As a SEAL platoon commander in SEAL Team Three’s Task Unit Bruiser, he planned and led major combat operations in the Battle of Ramadi that helped the “Ready First” Brigade of the US Army’s 1st Armored Division achieve victory. Task Unit Bruiser became the most highly decorated special operations unit of the Iraq War.

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Leif returned from combat and became the primary leadership instructor for all officers graduating from the SEAL training pipeline. There, he reshaped SEAL leadership training to better prepare the next generation of SEAL officers for the immense challenges of combat. During his last tour, Leif served as Operations Officer and Executive Officer at a SEAL Team where he again deployed to Iraq with a Special Operations Task Force. He is the recipient of the Silver Star, two Bronze Stars, and a Purple Heart.

Upon his departure from active duty, Leif co-founded Echelon Front, a premier leadership consulting company that helps others build their own high-performance winning teams.


LEAD. WIN. - AN EXTREME OWNERSHIP PODCAST

Hosted by Leif Babin & Jamie Cochran

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In a world where leadership is tested daily, Lead. Win. brings you the hard-earned lessons, battle-tested principles, and real-world strategies you need to excel. Join Leif Babin, co-author of Extreme Ownership and decorated combat leader, and Jamie Cochran, a renowned leadership instructor, as they break down the core tenets of Extreme Ownership and apply them to the challenges of business, family, and life.

Each episode dives into practical examples and case studies, featuring conversations with leaders from all walks of life. Whether you're a CEO, coach, teacher, or simply striving to lead better, this podcast equips you to take ownership, lead with courage, and—ultimately—win.

Watch & Listen
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Insights by Leif Babin

Every month, thousands of people search the internet for the term: “How to deal with toxic people.” And many of these searches focus on the toxic people encountered on the job: “how to deal with toxic people at work,” or “how to deal with toxic people in the workplace.” It’s
Every month, thousands of people search the internet for the term: “How to deal with toxic people.” And many of these searches focus on the toxic people encountered on the job: “how to deal with toxic people at work,” or “how to deal with toxic people in the workplace.” It’s
Leadership is a skill learned through training and experience. Learn how to build an effective leadership program inside your organization. Leadership is the most important thing. Of all the humbling lessons we learned on the battlefield, the greatest lesson we brought back with us is that leadership is the critical
Leadership is a skill learned through training and experience. Learn how to build an effective leadership program inside your organization. Leadership is the most important thing. Of all the humbling lessons we learned on the battlefield, the greatest lesson we brought back with us is that leadership is the critical
To accomplish any goal, your team must work together. These team environments are never straight forward, static, or simple. They are often chaotic, dynamic and ever-changing situations. To operate efficiently, you, as the leader, need a team that is collaborating effectively to overcome challenges and work together. Ideally, your team
To accomplish any goal, your team must work together. These team environments are never straight forward, static, or simple. They are often chaotic, dynamic and ever-changing situations. To operate efficiently, you, as the leader, need a team that is collaborating effectively to overcome challenges and work together. Ideally, your team

Leadership in Challenging Times | Leif Babin | TEDxReno