Articles Written By Jocko Willink

In this new video, Jocko Willink and Leif Babin, the authors of the NY Times #1 Bestseller, “Extreme Ownership: How U.S. Navy SEALs Lead and Win”, teach you how to get anyone to take “Extreme Ownership.” with two simple rules.
It’s been a month since you completed the Discipline Equals Freedom Reset. But although the DEF Reset came to end, our hope is that you have stayed on the Path and kept going strong.   If you haven’t, no factor. Take Extreme Ownership and get back on the Path. The goal
In this video, Jocko Willink and Leif Babin discuss the importance of discipline over motivation. They explain that motivation is not reliable and can easily be defeated by external factors. They use examples from SEAL training to illustrate how discipline is necessary to push through difficult situations. They emphasize that
In this video, former Navy SEAL, Leif Babin, and co-author of the NY Times #1 Bestseller, “Extreme Ownership: How U.S. Navy SEALs Lead and Win”, discuss George Custer’s fatal errors at the Battle of Little Bighorn. This is part one of three.
In this insightful DEF Reset Week #2 article, we dive into the concept of Priority and Execution. With so many tasks to get to and not enough time to accomplish them, it’s easy to get overwhelmed. Without a plan, you can’t expect to be successful. Even when you plan, things
Discipline Over Motivation In this insightful DEF Reset Week #1 article, we dive into the concept that discipline beats motivation in leadership development. Learn why relying on discipline is essential for continuous improvement, enabling you to prioritize leadership skills amidst daily challenges. Read Why Motivation Doesn’t Count. Discipline Beats Motivation
EVERYONE WANTS TO WIN. LEARN HOW TO BUILD A WINNING CULTURE INSIDE YOUR ORGANIZATION. We had a client that was tired of losing. For years, they had been ranked last among twelve disaggregate job sites across the U.S. One leader in the organization finally decided he was tired of losing
Leadership is a complex and challenging endeavor. Whether you’re a seasoned executive or an aspiring leader, navigating the intricacies of effective leadership can be daunting. The demands of today’s fast-paced business landscape – from managing teams remotely to juggling competing priorities – require a comprehensive set of skills and a
Powered by RedCircle Human Nature is to Blame Anyone or Anything Else We had a saying in the SEAL Teams:   Nothing ever turns up until you accuse someone of stealing it. “Who took my gear?” “Which one of you picked up my eye pro? I just set it right
Powered by RedCircle The First Step in Taking Ownership is to Acknowledge a Mistake or Failure. But When You Do This, Be Careful to Watch Your Language. “We” Means “You”  The first step in taking ownership is to acknowledge a mistake or failure. But when you do this, be careful
ACCOUNTABILITY WORKS BEST WHEN DIRECTED AT YOURSELF. WHEN PEOPLE HOLD THEMSELVES ACCOUNTABLE THE TEAM WINS.
Relationships are integral to your success and the success of any team in any arena. When you recognize that relationships are paramount, you will prioritize building strong relationships with everyone around you to be victorious.
Echelon Front COO talks with Leif about her humble beginnings with Echelon Front.
Leif chats with Tina Myren about how she and her business was impacted by Extreme Ownership.
Kerry Helton sits down with Leif for this episode of This Stuff Works.
We want to be able to influence others. Whether at work, home or in our community, we often think we know best and want others to GO WITH OUR PLAN.
To gain respect from others, we have to earn it. Through performance, hard work, and demonstrated success, respect is earned from those around us.
Like a half-duplex radio, you cannot receive transmissions from anyone else whenever you are in transmit mode. You can’t hear what anyone else is saying as long as you are speaking. You can’t listen to them.
Many people define leadership by the positional title, rank or authority given to them in the hierarchy of an organization. But at Echelon Front, we believe that anyone can be a leader.
An effective leader knows they can’t blame an inexperienced team member who is working on a critical part of a project. They will make the extra effort to train that team member, check in with them frequently, and make sure that they are on track to be successful. These actions prevent critical errors before they even happen.
If you’re ineffective, you need to take ownership of the problem and figure out an effective solution. If you’re effective, you should still carefully analyze where you can create efficiencies and become even more effective.