leif babin

Co-Founder & president

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Leif Babin

Co-founder & President

Leif Babin is a former U.S. Navy SEAL officer, co-author of #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, & Co-founder of Echelon Front, where he serves as President,  leadership instructor, speaker, and strategic advisor.


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“Leif absolutely was fantastic! He resonated so well with our audience and fit in perfectly with our lineup for the week. The response from our attendees was overwhelmingly positive. Leif was incredible both on and off the stage! He went far above and beyond to connect with CDA members. It may be odd to say about someone of his caliber with tested and true battle acumen, but he is a unique blend of grit and grace.”

- Kimberly S. Bolin, President & CEO, Convenience Distribution Association

    Leadership in Challenging Times | Leif Babin | TEDxReno

    Insights by Leif Babin

    Learn how to balance leadership and management skills to become a more effective leader. Since its publication in 2015, the book Extreme Ownership: How U.S. Navy SEALs Lead and Win has reached millions of readers and listeners and changed the way they think about leadership. But the title can be
    Communication is a crucial and necessary skill of leadership. Like leadership, when it comes to knowing what are the barriers of communication, there are only are only two measures that matter: effective and ineffective.  How can this be measured? Your communication is effective when the people you are trying to
    At some point in our lives, we all find ourselves in challenging times, when things seem all but lost. 20years ago, I found myself in one of those moments where I was being dragged upside down underwater,suspended from a moving ship on the Pacific Ocean. In a split second, I
    In this video, Jocko Willink and Leif Babin discuss the importance of discipline over motivation. They explain that motivation is not reliable and can easily be defeated by external factors. They use examples from SEAL training to illustrate how discipline is necessary to push through difficult situations. They emphasize that
    In this insightful DEF Reset Week #2 article, we dive into the concept of Priority and Execution. With so many tasks to get to and not enough time to accomplish them, it’s easy to get overwhelmed. Without a plan, you can’t expect to be successful. Even when you plan, things
    Discipline Over Motivation In this insightful DEF Reset Week #1 article, we dive into the concept that discipline beats motivation in leadership development. Learn why relying on discipline is essential for continuous improvement, enabling you to prioritize leadership skills amidst daily challenges. Read Why Motivation Doesn’t Count. Discipline Beats Motivation
    EVERYONE WANTS TO WIN. LEARN HOW TO BUILD A WINNING CULTURE INSIDE YOUR ORGANIZATION. We had a client that was tired of losing. For years, they had been ranked last among twelve disaggregate job sites across the U.S. One leader in the organization finally decided he was tired of losing
    Leadership is a complex and challenging endeavor. Whether you’re a seasoned executive or an aspiring leader, navigating the intricacies of effective leadership can be daunting. The demands of today’s fast-paced business landscape – from managing teams remotely to juggling competing priorities – require a comprehensive set of skills and a
    ACCOUNTABILITY WORKS BEST WHEN DIRECTED AT YOURSELF. WHEN PEOPLE HOLD THEMSELVES ACCOUNTABLE THE TEAM WINS.
    Many people define leadership by the positional title, rank or authority given to them in the hierarchy of an organization. But at Echelon Front, we believe that anyone can be a leader.
    Stop blaming the boss, and instead, blame yourself. Don’t point fingers up the chain of command. Instead, take Extreme Ownership. If your boss struggles with getting things done, then help the boss to prioritize and execute and see what you can take off the boss’s plate.
    It’s human nature to get comfortable with success. Victory breeds confidence. Successive victories multiply that confidence which can lead to complacency. When leaders and teams get complacent, they fail to thoroughly plan for contingencies since the potential for challenges and obstacles seems far-fetched. However, this mindset sets the team up for disaster.
    Extreme Ownership is all about you. Rather than try and force others to change their behavior, you can change yours.