To accomplish any goal, your team must work together. These team environments are never straight forward, static, or simple. They are often chaotic, dynamic and ever-changing situations. To operate efficiently, you, as the leader, need a team that is collaborating effectively to overcome challenges and work together. Ideally, your team

Learn how to balance leadership and management skills to become a more effective leader. Since its publication in 2015, the book Extreme Ownership: How U.S. Navy SEALs Lead and Win has reached millions of readers and listeners and changed the way they think about leadership. But the title can be

Communication is a crucial and necessary skill of leadership. Like leadership, when it comes to knowing what are the barriers of communication, there are only are only two measures that matter: effective and ineffective.  How can this be measured? Your communication is effective when the people you are trying to

At some point in our lives, we all find ourselves in challenging times, when things seem all but lost. 20years ago, I found myself in one of those moments where I was being dragged upside down underwater,suspended from a moving ship on the Pacific Ocean. In a split second, I

In this new video, Jocko Willink and Leif Babin, the authors of the NY Times #1 Bestseller, “Extreme Ownership: How U.S. Navy SEALs Lead and Win”, teach you how to get anyone to take “Extreme Ownership.” with two simple rules.

It’s been a month since you completed the Discipline Equals Freedom Reset. But although the DEF Reset came to end, our hope is that you have stayed on the Path and kept going strong.   If you haven’t, no factor. Take Extreme Ownership and get back on the Path. The goal

In this video, Jocko Willink and Leif Babin discuss the importance of discipline over motivation. They explain that motivation is not reliable and can easily be defeated by external factors. They use examples from SEAL training to illustrate how discipline is necessary to push through difficult situations. They emphasize that

In this video, former Navy SEAL, Leif Babin, and co-author of the NY Times #1 Bestseller, “Extreme Ownership: How U.S. Navy SEALs Lead and Win”, discuss George Custer’s fatal errors at the Battle of Little Bighorn. This is part one of three.

In this insightful DEF Reset Week #2 article, we dive into the concept of Priority and Execution. With so many tasks to get to and not enough time to accomplish them, it’s easy to get overwhelmed. Without a plan, you can’t expect to be successful. Even when you plan, things

Discipline Over Motivation In this insightful DEF Reset Week #1 article, we dive into the concept that discipline beats motivation in leadership development. Learn why relying on discipline is essential for continuous improvement, enabling you to prioritize leadership skills amidst daily challenges. Read Why Motivation Doesn’t Count. Discipline Beats Motivation

EVERYONE WANTS TO WIN. LEARN HOW TO BUILD A WINNING CULTURE INSIDE YOUR ORGANIZATION. We had a client that was tired of losing. For years, they had been ranked last among twelve disaggregate job sites across the U.S. One leader in the organization finally decided he was tired of losing

Leadership is a complex and challenging endeavor. Whether you’re a seasoned executive or an aspiring leader, navigating the intricacies of effective leadership can be daunting. The demands of today’s fast-paced business landscape – from managing teams remotely to juggling competing priorities – require a comprehensive set of skills and a

Powered by RedCircle Human Nature is to Blame Anyone or Anything Else We had a saying in the SEAL Teams:   Nothing ever turns up until you accuse someone of stealing it. “Who took my gear?” “Which one of you picked up my eye pro? I just set it right

Powered by RedCircle The First Step in Taking Ownership is to Acknowledge a Mistake or Failure. But When You Do This, Be Careful to Watch Your Language. “We” Means “You”  The first step in taking ownership is to acknowledge a mistake or failure. But when you do this, be careful

ACCOUNTABILITY WORKS BEST WHEN DIRECTED AT YOURSELF. WHEN PEOPLE HOLD THEMSELVES ACCOUNTABLE THE TEAM WINS.

Relationships are integral to your success and the success of any team in any arena. When you recognize that relationships are paramount, you will prioritize building strong relationships with everyone around you to be victorious.

Echelon Front COO talks with Leif about her humble beginnings with Echelon Front.

Leif chats with Tina Myren about how she and her business was impacted by Extreme Ownership.