leif babin

Co-Founder & president

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Leif Babin

Co-founder & President

Leif Babin is a former U.S. Navy SEAL officer, co-author of #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, & Co-founder of Echelon Front, where he serves as President,  leadership instructor, speaker, and strategic advisor.


Insights by Leif Babin

In this video, Jocko Willink and Leif Babin discuss the importance of discipline over motivation. They explain that motivation is not reliable and can easily be defeated by external factors. They use examples from SEAL training to illustrate how discipline is necessary to push through difficult situations. They emphasize that
In this insightful DEF Reset Week #2 article, we dive into the concept of Priority and Execution. With so many tasks to get to and not enough time to accomplish them, it’s easy to get overwhelmed. Without a plan, you can’t expect to be successful. Even when you plan, things
Discipline Over Motivation In this insightful DEF Reset Week #1 article, we dive into the concept that discipline beats motivation in leadership development. Learn why relying on discipline is essential for continuous improvement, enabling you to prioritize leadership skills amidst daily challenges. Read Why Motivation Doesn’t Count. Discipline Beats Motivation
EVERYONE WANTS TO WIN. LEARN HOW TO BUILD A WINNING CULTURE INSIDE YOUR ORGANIZATION. We had a client that was tired of losing. For years, they had been ranked last among twelve disaggregate job sites across the U.S. One leader in the organization finally decided he was tired of losing
Leadership is a complex and challenging endeavor. Whether you’re a seasoned executive or an aspiring leader, navigating the intricacies of effective leadership can be daunting. The demands of today’s fast-paced business landscape – from managing teams remotely to juggling competing priorities – require a comprehensive set of skills and a
ACCOUNTABILITY WORKS BEST WHEN DIRECTED AT YOURSELF. WHEN PEOPLE HOLD THEMSELVES ACCOUNTABLE THE TEAM WINS.
Many people define leadership by the positional title, rank or authority given to them in the hierarchy of an organization. But at Echelon Front, we believe that anyone can be a leader.
Stop blaming the boss, and instead, blame yourself. Don’t point fingers up the chain of command. Instead, take Extreme Ownership. If your boss struggles with getting things done, then help the boss to prioritize and execute and see what you can take off the boss’s plate.
It’s human nature to get comfortable with success. Victory breeds confidence. Successive victories multiply that confidence which can lead to complacency. When leaders and teams get complacent, they fail to thoroughly plan for contingencies since the potential for challenges and obstacles seems far-fetched. However, this mindset sets the team up for disaster.
Extreme Ownership is all about you. Rather than try and force others to change their behavior, you can change yours.